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Orchestral score for a global brand film

Brand FilmOriginal ScoreThe One Show 2026 Merit

Hyundai E&C asked for a score that could carry a whole brand. We wrote it to picture and mixed it in our own room.

Challenge

THE H is Hyundai E&C’s next-generation living brand. The film had to introduce it to a global audience in four and a half minutes, and the music had to carry the brand, not just the edit.

The brief came down to three things:

One voice for a brand

A theme recognisable enough to belong to THE H itself, not only to this film.

Written to the frame

An orchestral score that moves with the cut, not library music laid on afterwards.

Finished in one place

Composition, recording, sound design and the final mix handled under one roof, on a global campaign schedule.

THE H brand film
Approach

We scored to picture from the first pass. The theme was built around the melodic motif of Rhapsody in Blue, so the film could open quietly and still arrive somewhere by the last frame.

Orchestration was kept warm and human, colouring in turn the nuance each premium facility inside the residence carries.

Sound design was written at the same time as the music, in the same room, so that room tone, foley and score never compete for the same space.

The final re-recording mix was done in our own studio, delivered to broadcast and digital specs from a single session.

Music and sound decided together,
so the two sit in perfect balance.

Strings recorded for the score
Solution

One theme, arranged so it can live anywhere the brand goes.

The score works as a full orchestral cue for the film, and breaks down into shorter forms for other touchpoints without losing the melody.

A single motif

One rising figure carries the whole film, so the brand is recognisable after a few seconds.

Designed, not decorated

Sound design sits inside the arrangement: space, air and texture written as part of the score.

Translating the agency’s language

The words in the brief (ease, dignity, warmth) are carried into musical grammar, so what the agency wrote is what the audience hears.

Players in the residence
Results

The film ran as Hyundai E&C’s global brand film for THE H, and the sound work was recognised internationally within the year.

Published 28 October 2025 · 4 min 34 sec

Merit
The One Show 2026 · Sound Design & Music
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